Cason Roofing, a longtime regional roofing contractor based in Springfield, has been sold following a multi-month marketing campaign that connected the owner with a buyer relocating from California.
IAG M&A Advisors represented the sale, which underscored the role of wide market exposure and detailed recordkeeping in attracting qualified buyers and securing lender support. The business, which generates roughly $1.6 million in annual sales, drew interest for its steady revenue and owner-managed operating model.
Fast facts
-
Business: Cason Roofing, Springfield, Ohio
-
Annual sales: Approximately $1.6 million
-
Financing: SBA-backed loan with lender participation from Fidelity Bank; owner financing also part of the structure
-
Buyer profile: Individual buyer relocating from California to Ohio for lifestyle reasons
How the deal came together
The owner, who has relocated to Tennessee, engaged IAG to market the business because frequent travel made hands-on management impractical. The company’s meticulous financial records — an exhaustive spreadsheet tracking years of activity — provided deep visibility into operations, a plus for prospective lenders and buyers.
IAG broadened the business’s exposure across multiple platforms and its registered-buyer network. That outreach ultimately produced a buyer who matched the business profile and a financing package that fit lender guidelines. Fidelity Bank provided SBA financing, and an owner secondary note helped bridge the structure.
Lender considerations and buyer timing
As with many small-business transactions, lender review focused on the clarity of add-backs and how certain owner expenses were categorized. Those conversations were part of the diligence dialogue between the buyer, seller and bank as the team worked to align documentation with SBA expectations.
The buyer’s decision to relocate his family and assume operations was central to the match. Timing and coordination among stakeholders — buyer, lender and seller — shaped the schedule to closing, with careful attention to preserving seller proceeds while meeting lender requirements.
Looking ahead
Under new ownership, Cason Roofing is expected to maintain its service footprint in the Springfield market. The transaction highlights two practical takeaways for business owners considering a sale: comprehensive financial records and broad, targeted marketing can materially improve buyer interest and financing outcomes.
For owners curious about market timing and value, IAG recommends starting with a confidential valuation to understand what a strategic sale process could yield.
